Luxury fragrance house Mind Games expands its Soulmate Collection with two new fragrances, Playmate and Check Please. 

These new scents will be launched this October and sold exclusively DTC and at Selfridges stores worldwide.

Alex Shalbaf, Founder and CEO of Mind Games, said, 

“Partnering with Selfridges for this launch is an incredible milestone for us. Selfridges has long been a leader in bringing forward-thinking, luxury experiences to clients, and we are thrilled to introduce Playmate and Check Please in such an iconic space. This partnership reflects our shared dedication to creativity, artistry, and unforgettable storytelling through fragrance.”

Playmate

An Amber fragrance designed to be both addictive and unforgettable, Playmate is a fragrance for those who revel in the thrill of connection.

Playmate opens with Italian lemon and coconut milk. Its heart features water lily, jasmine, and tiare flower, before settling into a rich, sensual dry down of musk, vanilla bean, and amber.

Check Please

Magnetic and sophisticated, Check Please exudes charm with a refined gourmand twist. 

The fragrance opens with green apple, nougat, and hazelnut, before revealing a heart of black plum, Bulgarian rose, and cinnamon bark. Anchored by oak barrel, vanilla bourbon, and amber.

To celebrate the launch of Check Please and Playmate, Mind Games will present a week-long installation at Selfridges London from October 30 to November 5, offering customers an immersive encounter with the brand’s artistry and captivating vision. 

The brand will also have a visual presence in Birmingham at the Level 2 men’s department from November 24–30, followed by an atrium display from December 1 to January 25. 

These installations will feature campaign imagery from the Check Please and Playmate campaigns, offering a visual storytelling experience that complements the fragrances. 

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